bill - 9:30 am on Nov 8, 2011 (gmt 0)
I made a few pages today, but they do look sparse compared to a FB page. I'm hoping G+ Pages will be getting more features soon.
This has been what a lot of companies said they were waiting for. I can't say I'm overly impressed with the current feature set either, but I'll bet these G+ Pages will be more valuable web real estate that an FB Page in no time.