ember - 10:17 pm on Nov 7, 2011 (gmt 0)

i'd rather have my traffic going to MY WEBSITE instead of to someone elses party.

I agree. Why do I want traffic to my Facebook page? I can't make money there. I make money when traffic comes to MY site, not Zuckerberg's site. Yes, some FB traffic will click through to my site, but I'd rather spend my time and money promoting my own site. Maybe Direct Connect will be different but I doubt it.