bhartzer - 9:31 pm on Nov 3, 2011 (gmt 0)
Do think freshness is overrated
I have to agree, freshness is overrated, especially for some things. A lot of things get better with age. For example, I like my wine aged, not "fresh".
What this really means is that sites that are typically static will benefit more when they update the content on their site. So, for sites that I haven't updated in months or even years, updating "something" on the home page will give it a boost.