Hope I'm wrong. A small enterprise of a few cannot compete with freshness of hundreds of staffers.
That's what panda fixed right? A small enterprise can absolutely write better, more expert text than an entity of hundreds of staffers who are almost certainly churning out regurgitated internet content. Advantage small enterprise, not large enterprise.
Thankfully I'm in an industry where 'fresh' is anything in the last 20 years. No news is good news here :). I'm definetly in the 65% of non-fresh searches.