Lenny2 - 5:45 pm on Nov 18, 2011 (gmt 0)
@Suggy, [I am starting to think that content is actually a liability.]
I think that you could be right, and here is my reckoning:
1. Google used to say don't copy content... and that included manufacturers descriptions etc. They now have changed that to: if you copy content and display it better than everybody else we may reward that... even if it is copied content
2. It seems (especially clear with Siri) that we are going toward a ubiquitous web. One where search is dominated by many filters and the user intent is getting more defined as AI databases grow. As such, the web isn't going to be saddled with the need to have lots of "content"... just defining content. Content that defines the experience. Content that hits the points of interest that the user intends to receive/experience.
In other words: "Siri, find me the best hotel in Las Vegas for under $200 on January 30th - January 2nd" isn't going to produce a monologue from Siri:
Title: Las Vegas Hotels January 30th - January 2nd
Click her to go to Amazon.com. Las vegas hotels january 30th are so awesome. We love hotels in vegas during new years. Hotels in vegas for under $200 can be difficult during the impacted new years time. Most hotels in vegas get sold out during the dates Jan 30th - Feb. 2nd. Did we mention we loved hotels in Vegas during new years. Click here to book your trip now.