anand84 - 11:06 am on Oct 31, 2011 (gmt 0)
Google is an unnecessary step, the middlemen I can eliminate.
Earlier, people who wanted to research (I say research, not buy) "red widgets" would type in the exact same term on Google and would go through the cluttered list of reviews, shopping sites and price comparison engines at one place.
But today, thanks to Google suggestion tools, the user would first type in "red widget review", read the reviews, then key in "red widget price", check out the market price of that, and finally when they want to buy, key in "red widget" or "buy red widget". In this final step of shopping, the user would like to be taken to the most authoritative sites selling the product.
Of course, you and I being webmasters would love our own website that we have worked so hard upon to be listed there. But then, how many of us shop at an unknown store versus one of the big brand Walmarts of the world? Translating this experience online, we must expect the user to be more comfortable clicking on an Amazon or Bestbuy link rather than a red-widget-online.com
Google is of course a middleman that can be done away with. But since the user has already made use of the middleman in the research and price comparison parts, they may as well use the same engine to complete their shopping as well.