tedster - 5:33 pm on Oct 29, 2011 (gmt 0)
We recently discussed a study comparing click through rates [webmasterworld.com] of the two engines - and if those numbers are accurate, then...
Only 52% of google users click on an organic search result found on page one, and only 26% of bing users do the same.
I was astounded by that huge difference. It's as if Google users are much more willing to take chance and check out "any old" link, whereas Bing users are much more deliberate.
Even in the old days of MSN Search, I usually saw that MS traffic converted better on e-commerce pages, so your numbers are not surprising to me. I'll see what I can dig up for today's rates on some of my sites.