arikgub - 6:41 am on Oct 27, 2011 (gmt 0)
Some people like to say "well those rankings won't last"
Neither rankings will last. Anything small business has a very little chance to last (in organic), no matter content or backlinks quality.
Overall, I feel that the hard work SEO, and in fact, any hard work whether it is put into content or link building, has become less rewarding ranking-wise on the low scale of investment capital. You may create some great niche content and attract nice natural links, and you are still a gambler - it is an extremely high risk strategy, just like the Black Hat.