drall, what you get out of it depends on what you want.
If you want money you'd
1. Exploit the loophole while it lasts and at the same time
2. Keeping in mind the longer term picture where you can capitalise from the fame/infamy of what you did for years after the technique has been busted
If your main goal is to show Google up you'd contrive a situation that would get maximum publicity ... and have the world's press all waiting for this Big Story. I don't know how you'd ensure it was mega embarrassing for Google, but a PR company may be able to advise on that.
If you want charities to benefit, the best way is to exploit the loophole to the hilt under the umbrella of a charity that then distributes the resultant gains.
What do YOU want out of this?