jeyKay - 10:11 pm on Oct 25, 2011 (gmt 0)
So we just acquired a new domain, which is essentially the same related keyword from our previous domain. We had "purplewidgets.com" and now we have "widgets.com". The website ranks fairly well for all main keywords and the bulk of the traffic comes from long tail search from all the unique quality content we have been building over the last couple of years. I don't want to lost my traffic, but I want to move our domain over to this new domain as soon as possible. Here is my plan:
1. Look over all pages of site with a backlink checker to see which pages people are linking to most
2. Contact all sites that link to us on a one-by-one basis and try to get as many of them to change the links to our new domain
3. Do the domain switch
4. Redirect old domain to new domain + redirect all pages in httaccess file that have significant links that we were unable to get changes for
5. Cross fingers & hope for the best
Based on your experience, what is most likely to happen? A. Nothing B. A drop in traffic for a few weeks then steadily get back to where i was before the change or C. A risk that all links (that havent managed to get changed to new domain) lose value in redirect and get a drop in rankings and traffic.
Would any of you add to those steps above? I haven't had to do much (or any) major domain changes or redirects in the years I have been in SEO, so any input from experience is much appreciated.