It's easy for us to say now that he could have made time to consider opening a restaurant or a massage parlour, but we don't know his options.
That could've been way worse. I'm still seeing signs of B&M businesses tightening their belt.
A local retail store just shortened their hours - on what I would have thought were prime retail time, and this close to Christmas - they're not doing that because business is going gangbusters. And the store has been a focal point of our town for probably 40 years. And I see that kind of thing all over. We can reaoptimize for Google. How are you going to fix people not buying in a B&M store? Not a fun job.