Fantastic post. I think there is a shift happening as a result of the changes that Google are making. A lot of SEOs are looking into PPC as a career, others are thinking about doing something different almost entirely. I too have considered moving away from online to traditional advertising. I'm sorry to say that Google are going to put a lot of people out of business and as you rightly say the ones that depend on 'free' traffic will be hit the worst. It's very distressing, but times change, people move on. 'Twas ever thus..