anallawalla - 2:42 am on Oct 26, 2011 (gmt 0)

It's rather simple, the lack of true business sense, how could anyone think on depending on the free traffic provided by google.

Hindsight is 20:20. Travelling_Cat owned the site since 1995, i.e. before Google. At some point, the Google traffic would have passed AltaVista and he would have made changes along the way to optimise for Google. I don't know the site in question, but if it was making him a lot of money, then the "true business sense" along the years would be to continue making money from this channel rather than stop and look for some other line of business.

It's easy for us to say now that he could have made time to consider opening a restaurant or a massage parlour, but we don't know his options.

Is there any business we can advise Sergey or Larry to start on the side as a Plan B in case Google collapses one day?