MrSavage - 7:35 am on Oct 24, 2011 (gmt 0)
People lose sight of the obvious. None of our websites in Google index means no places for those ads to show up. If there were only 100 websites, and those 100 websites weren't with Google, where would the Adwords part of their business turn?
So to say they don't need us is a total farce. Of course they do. It's just that there are so many of us, they can do as they please without any ramifications. However, same thing happened where I live with a cable company. Only show in town. Then they weren't, and guess what? Yeah, a good number of customers that were crapped on with high prices and lousy customer service said, bye bye forever. People at times have very long memories.
So forget this "they don't need us" rubbish. They need some of us, but if you scale it back to something logical, you can see the statement about they owe us nothing is complete garbage. Without our sites willing to put up their ads, they have S. The website owners have the ball but people are a bit clueless on that. Of course on the scale there is no way that could ever happen. It doesn't change the fact that webmasters could ultimately put Google out of business with one collective you know what.