netmeg - 10:50 pm on Oct 22, 2011 (gmt 0)

The bottom line, as I see it, is that it doesn't matter if you think Google owes you traffic or not. Google will do what Google will do, and there's not one damn thing any of us can do about it. There is no coalition of webmasters and SEOs; if anything, this item (and others like it) prove definitively that for any twenty people discussing it, you have at least 15 different viewpoints. There is no webmaster uprising - at least not in the foreseeable future - because, as has been mentioned before, for every one that loses position, another one rises. If there exists any entity that can have an effect on Google, it's not us.

So Google will do what Google will do, and you can't control it, but you can control what you do. You can diversify into more than one niche. You can build other traffic sources. But at the very bottom of it, if we're really being honest with ourselves, if we can't find a way to live (and make a living) in the current Google world, then we have to ask ourselves if we shouldn't be doing something else.

I still do offline business. And I'm moving into various mobile-related areas. While still keeping my sites, and even expanding them. Because if I get hit in any one area, I still have to pay the bills. So far as I know, nobody ever got rich off of bitching about Google. Regardless of how much they might deserve it.