whatson - 3:44 pm on Oct 22, 2011 (gmt 0)
Why do you keep saying "free money". It's like real estate. You buy yourself some nice land (domain), then you develop the building (website).
Shops don't pay their customers to enter their store, so they get this "free money" too. This should be no different. You are in the wrong paradigm of thinking.
Then like any other bricks and mortar store you advertise and get your target market to know about you. In this case your target market are the people searching for your best related keywords, and you optimize for said search terms.
And now Google has suddenly stopped people entering your store.
And yes, sure there are a lot of sites that do not "need" Google because they get so many repeat visitors anyway but
1. how do think those visitors found the site in the first place?
2. They won't keep returning forever
3. Even major sites like Amazon and Ebay still thrive from Google referrers.
4. If Google loves your site, then the rest of the referrers are negligible anyway.