This just shows me how messed up everyones thinking is. It is not "free traffic" and "free money". Google would be nothing, completely NOTHING without our content they use for "free"
Wrong again. Scooterdude got it right.
It's free traffic in that it came to your site without you spending a dime for it. You must forget costs you incurred when you created your site. Those costs were necessary to launch your site. But to make money you need traffic, and when you get traffic that costs you nothing as in organic traffic from Google, it is free.
If your site makes money based upon the traffic, then the money is also free. Simple algebra. Traffic=$$
Also, I was not talking about how Google benefits from our content, that is part of their business model, not your business model.
As IncrediBill pointed out, there are other sources of traffic, but if you depend on Google traffic you are getting free income from their free traffic. How can you not see this?
I find it fascinating that some people will just not face this fact, and it is an undeniable fact.
My post was not to change anyones in-place business plan, it's too late for that. I was hoping to give people a real world experience so they can think their plan through before implementing it.