This just shows me how messed up everyones thinking is. It is not "free traffic" and "free money". Google would be nothing, completely NOTHING without our content they use for "free".
All revenues derived from said traffic are generated on the backs of our content, whether adwords or adsense it is all on the backs of our content.
Before you even sat down to play Google has beat so many of you at chess.
Man o man this is some messed up thinking.