Dot_Media - 8:37 pm on Oct 21, 2011 (gmt 0)
The culture of "free" on the internet has been dying for years, Google was it's last large flag bearer (you could argue facebook too). That era is over!
You need to build a brand and find SUSTAINABLE advertising solutions. (Adwords is not sustainable! it relies on your competition to be more naive than you or have a worse business model than you)
My suggestion? Find smaller websites close to your niche and try to get exclusive deals for ad dollars. I own a gaming website that only needs $250/month to break even and draws in 10-20k uniques at 85% new traffic monthly. Yet a site like that is hard to get advertisers on because the volume is "low" (it's bigger than some cities with newspapers...)
Try social advertising like Twitter and Facebook ads, at least there is less comepetition there.
Try remarketing ads (search and site).