jmorgan - 6:37 am on Oct 21, 2011 (gmt 0)
The whole "build a website that doesn't rely on Google" thing is interesting.
I've noticed many people these days don't even bother typing the domain name into the URL section of the browser anymore. What they do is they actually go to Google and search for the website e.g. searching for "webmaster world" and then clicking on the first result.
If have a website and you're not in Google, you're screwed. Yelp certainly know this.