lucy24 - 2:18 am on Oct 21, 2011 (gmt 0)

I don't get the "free money" part.

Is it free money if someone finds your physical store in the Yellow Pages or in a classified listing? Before someone can pay for your product or service they have to know you exist. Advertising doesn't tell me you're the best; it just tells me you have the best ad agency. Word of mouth only works if I happen to know someone who has bought the same product and has the same tastes and requirements as I do.

Mutatis mutandis.