wheel - 10:27 am on Oct 21, 2011 (gmt 0)
The OP should realize that being despondent is natural but not productive. Look at it analytically, and if you're not able (I have difficulty doing this sometimes) go find a business mentor. Get some outside advice. Develop a new plan, and then get cracking with renewed fervor. It's a change and redirection, not the end.
Is this coming from you Wheel? I have heard you saying something on the lines of "people who try to game game google were hit and they never deserve to come back". But now I read you acknowledging a fact that "Most folks who operate independently have had some serious crashes". Any reasons for taking this view now?
As netmeg notes, not all crashes are the result of Google. Frankly if you haven't crashed and burned, you're not trying hard enough :).
I had a business parter completely screw me, almost bankrupt me. That was a crash - but I learned a lot. I was the tech, the partner was to do sales (I believe he did the sales and kept the cash, meanwhile I paid all the expenses). The result? I picked my self up and learned to do sales. I'm a top salesperson now and depend on no one.
I was making a lot of sales so I expanded my business. Got an office, hired salespeople and admin and floated the costs personally. Two years later, the entire operation made less sales than I did personally (and I wasn't making sales because I was running an office now). Less sales minus 5 people's income and office expenses, over two years, that's a big crash. Everyone went home, we went home and I went back to doing the sales. Lesson learned, our business works best when it's kept small and I do all the sales. It sounds mild now, it wasn't at the time. Not easy to decide you've hit the point where you actually shut down an office.
And one further point of distinction from the quote above. I never said 'people' banned by Google, I said 'websites'. If your website's hammered by Google, you're only the $8 domain cost from restarting all over again. 'You' didn't get banned, a specific group of computer files did. What, you don't make backups?