falsepositive - 5:50 am on Oct 21, 2011 (gmt 0)
I've had a plan for rebranding and improvements since last year, when I had a banner year. Panda confirmed my suspicions about the need to go to the next level and am now spending this year and next to develop and execute the plan. I've had my ducks in a row for sometime now, so that helps. I did have to shift gears a little due to Panda but I have some confidence about what it is they are looking for and am using that knowledge and incorporating what I understand of Panda into the new site.
I am also pretty convinced that if I spent all day simply rewriting content, it won't be enough. So I'm going beyond traditional content now. Once the new site is built, I will market it like crazy. At least, I would be sufficiently proud of my work to feel comfortable about going all out on marketing.