indyank - 4:17 pm on Oct 21, 2011 (gmt 0)

1sript, Though they have used the term "PPC ads", they might have actually meant all types of ads. Even if they didn't mean so, the raters have no clue to understand it otherwise.

In any case, PPC ads might be a big "no no" for eCommerce and affiliate business models as the chances of getting qualified for a human review is high.