1script - 4:06 pm on Oct 21, 2011 (gmt 0)
Thanks again for the link and yes, the overwhelming dominance of the phrase "PPC ads" (58 instances on 125 pages) in a quality-control document crafted by Google is simply ridiculous. Are the raters supposed to know the difference between a PPC ad, a CPM ad, a simple 300x250 graphic linking to another relevant site that may or may not have been paid for or maybe a form that looks like it fills in a square of that size? I don't even think they have time (or motivation) to analyze what this 300x250 square does - after a few hours sitting in front of that screen it must all be one big blur to them.
Anyhow, I do realize that Google frowns upon any site that's setup "to make money", and they say as much in their raters' guidelines (and we're supposed to assume Google themselves is a non-profit, ha?) but to make their raters negatively respond to any 300x250, 728x90 or 336x280 square in a page layout is a bit too much.