Planet13 - 6:18 pm on Oct 21, 2011 (gmt 0)
...a lot of people type in "Amazon books" instead of "books" [into the google search box]... you need to get thousands of people to type the name of your site into the Google search box on a regular basis.
You raise a good point here.
I don't know for sure - and I seriously doubt that ANYONE knows for sure - whether brand mentions in search queries are DEFINITELY being used for ranking. It sure seems like something that could be easily manipulated automatically using proxy servers.
Over in the link development forums, we often look at the role of citations (i.e., un-linked mentions of the site name, either with or without the www. prefix) as helping to boost ranking.
both of these things might have been dialed up in the google Algo lately?