Planet13 - 6:13 pm on Oct 21, 2011 (gmt 0)
Have you made the essential argument? Is the overwhelming reason someone should buy from you rather than from the bigger companies easily recognizable front and center on your site?
That is a work in progress. It is something I am SERIOUSLY examining now, and of course, might have to adjust / abandon current business model to come up with a compelling value proposition.
That is, of course, more of a mid-term / long-term STRATEGIC focus, since when you change your value proposition, often your entire branding efforts have to change, too.
In the meantime, trying to figure out for this holiday season why I rank above ALL the other independent mom and pop stores, but below the mega-brands of the world, is my pressing concern.
(My guess is that google has turned up the amount of page rank that flows from the home page of a site down to the product pages, while possibly reducing the value of page rank to individual product pages from external sites. Of course, I have ABSOLUTELY NO EVIDENCE to prove this.)
I know I am asking for the proverbial "magic bullet" here, but I was hoping that someone might have recently accomplished it.