deadsea - 11:41 am on Oct 21, 2011 (gmt 0)
That is an interesting theory, aristotle. I'd imagine that if true, it would only work for single word head terms.
The sites that I'm seeing that beat the big brands have keyword domains for the search term. If the search term is two words, then having a domain name that starts with the first keyword seems to get sites in the serps right now. ex: search "widget foo" and a site like "widgetemporium.com" has a good chance of making the serps with the big brands.