aristotle - 11:30 am on Oct 21, 2011 (gmt 0)
A lot of people type the names of big brands into the Google search Box. For example, a lot of people type in "Amazon books" instead of "books". This is one of the main reasons why Amazon ranks so high in searches for books. If you want to compete, you need to get thousands of people to type the name of your site into the Google search box on a regular basis.