aristotle - 6:12 pm on Oct 19, 2011 (gmt 0)
The article also says:
According to Slingshot’s research, a number one ranking on Google gets about an 18% click-thru rate and the number two organic listing gets about 10% CTR. Both of those are about double the CTRs of comparable organic listings on Bing — 9.66% and 5.51%, respectively.
18% CTR for number 1 in Google is bad enough, but why is it even worse on Bing? I doubt that the quality of the SERPs has much to do with it, at least in my searches there usually isn't much difference between Bing and Google first page results. But I thought that Google usually has more ads above the organic listings, so would have expected the CTR for number 1 organic to be higher on Bing. Also, I thought that big brands do just as well on Bing, or even better.