shorebreak - 6:16 am on Dec 2, 2011 (gmt 0)

I guess this is just the phase one of them ultimately redirecting all requests into https . Coming much quicker then we thought as well.

On the PPC side, companies I know who manage $1B+ in SEM spend are all saying Google's Q4 is going to be way over analyst estimates, driven primarily by dramatic year-over-year increases in CTR. Guess what the CTR increases come from? More real estate taken from organic and devoted to paid.

Google = a toll booth
taxpayer-funded highways = none