pageoneresults - 5:10 pm on Oct 19, 2011 (gmt 0)
SSL and certs won't kill me, certs are not that expensive, and re-jigging "the serving" is no big deal either as you say, and the "trust" factor for users seeing the "icon" would be a plus.
We've upgraded to EV Certs for certain clients. We use GeoTrust and they are not that expensive considering what other orgs charge. I can tell you from personal experience that the process of obtaining an EV can be daunting if you don't have all your paperwork in order. GeoTrust called the county to verify certain claims in our initial registration. Because this client did not have a particular document with a 2011 date stamp, we were declined. We acquired the updated docs and are now sporting the Green Bar.
There was a topic that I replied to sometime this year where someone was asking if switching their site to https would help with SEO. At the time, I was a bit skeptical as unverified SSL Certs are a dime a dozen, I think the cheapest I've seen is $4.99. I wouldn't put much trust in an unverified SSL cert.
But, I would put a lot of trust in an EV (http://EN.Wikipedia.org/wiki/Extended_Validation_Certificate) Cert. I know a bit more about the process. I know that folks who issue EV Certs are serious about their business. I know that Google and other entities look for strong trust signals. Just how strong of a signal do you think an EV Cert sends? I'm going to find out.