Reno - 12:52 am on Oct 14, 2011 (gmt 0)

God forbid you actually exchange links in your link building efforts. ........ link exchange pages are not against guidelines

Trading / exchanging links was one of the foundation stones of the WWW from about 1994 until about 2003/2004. It was great to trade links with other interesting & relevant sites. But then the energy was sucked out of that balloon. Why? One word: Google. They set out to kill it, and they did. It may not be technically against their guidelines, but their purposefully cruel FUD philosophy (which has ruined SO many online efforts and has literally destroyed lives) has given the impression that link exchanges could be used against you, so to err on the side of caution, a great many serious professional or quasi-professional webmasters simply stay away from it.

Google is to clever to just come out and say why link exchanges had to be wiped out, but we all know the underlying reason: "You want people clicking your link for traffic? Hey, it's easy ~ just buy it! How? Oh, it's a little program we have called AdWords"...

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