mhansen - 5:40 pm on Oct 12, 2011 (gmt 0)
Furthermore... what appears on page 5 to you, may show up on page 2 to me today, or page 10 tomorrow... with personalized search the way it is.
I really don't think there is any way to measure efforts in Google SERP's anymore. Instead, we try to focus on how to form a LASTING relationship with each visitor they DO send! :-)
Here's a goal we strive for every day... Convince people to come to us FIRST next time, instead of finding us on Google or any other search engine.
Old skool crap like -
- Bookmark our site
- Bookmark this page
- Personalized welcome messages
- Share on Facebook or ANY other social network
- Join our free newsletter
- Subscribe to updates on this article
- etc etc
We treat EVERY visitor from Google as if they are the last visitor from Google.