storeowner - 8:57 pm on Oct 5, 2011 (gmt 0)

he also mentioned that his traffic was going up and so was his sales. so presumably his site was useful to people. more and more people were visiting it, and using it to get what they wanted.

Excellent point. Surely when you start making steady conversions from your visitors, your site is useful or has what visitors are looking for - and yet they got slapped.