mhansen - 11:29 pm on Nov 7, 2011 (gmt 0)
*Main competitor has hundreds of thousands of spam links and is getting 400,000 visitors a day. So lots of room for growth!
In my opinion, and its just that... If your "main competitor" is hitting 400k daily visitors, you are competing against someone in the same level as a Groupon or Zappos, something at that level.
I feel your efforts would be better in the way of Branding. Maybe start your own affiliate referral program, etc. Leave backlink building as a result of the branding of your business.