tedster - 8:48 pm on Oct 3, 2011 (gmt 0)
Here's an interesting angle posted in an article on Search Engine Watch. The Panda winners this time around are, in many cases, websites with a lot of video content.
YouTube was the biggest winner, according to Searchmetrics, as were a number of big brand video sites - Hulu, MTV, NBC, CBS, HBO and a number of others that contain a large amount of video content.
My own take here is that the video angle is a correlation, not a cause-and-effect factor. But if the public is responding even more to video right now, that would make all kinds of metrics for video sites start dancing.
The thing about this analysis at SEW is that it is focused on winners, and not only sites that were not hurt. And one other caveat (as was noted here in another thread) the SearchMetrics data is confined to search presence - rankings across a wide variety of keywords. That may or may not translate into a change in the total search traffic that Google actually sends to the sites.
I have sites with a decent amount of video that have never been Pandalyzed. At the same time, I have sites with NO video that have not been hit, either.
How does video look as a factor for others whose sites escaped any Panda trouble this time?