walkman - 2:46 pm on Oct 15, 2011 (gmt 0)
That's the dirty secret that Google and their lapdogs / fanboys try not to talk about. Panda is all about the big, bad, content farms, and to try to make the SERPs better (so google can fill them with 4-5 ads on top and dozens of Google junk links to their own) :)
The other mid-size ecommerce site that dropped 80% after going down for all its major keywords, from #1-2 to #9-10 - same story. Panda? I thought Panda is different, what is Panda for ecommerce sites anyway? This is the 1st ecommerce site hit by any penalty out of many I am monitoring, among them 4-5 pull substantial traffic.
Google wants you to become a brand or no traffic for you.
How do you become a brand in e-commerce?
Looking at google's own forums this has caused quite a major storm. The bad news is that this will probably stay like this for the holidays, unless they sneak another 'quality enhancement' for the 4th quarter.