chrism - 4:02 pm on Oct 5, 2011 (gmt 0)
I don't understand the mismatched traffic thing. I mean, you have a title and meta description that adequately describes the URL, right? The traffic isn't being sent directly; the user has to click on something. And granted Google will rewrite elements, which is annoying, but I haven't seen a rewrite that's THAT off the mark. So how is it Google is suddenly sending mismatched traffic?
Sadly, some people will always click on result #1, even if it's clearly off topic. We currently have a number 1 ranking for a way off topic term and people are clicking it. There's also a few related but not targeted rankings we have since this last Panda run, and they're bouncing away too.