murgatroid - 3:32 pm on Oct 5, 2011 (gmt 0)
This Bounce thing i hope thats just a speculation, be cause my focus is to get a user to what he/she wants as quickly as possible.
Frankly, I doubt it's speculation. If I were Google, I'd absolutely be measuring bounce rate. That said, my take is bounce rate as a quality/user engagement signal is Google is measuring it in respect to how your site performs against other sites in the same SERPs for a particular query, and not against ALL other websites regardless of niche b/c bounce rates vary from SERP to SERP and niche to niche. So for example, if a particular query yields a 99% bounce for your site which is similar to other sites in the same query SERP, you're on par so you're fine. However, if your 99% bounce when measured against other sites in the same query SERP is really high (especially if users bounce off your site and click on another in the same SERP but don't bounce from that site...and this happend consistently), this potentially indicates poor user experience which means you've got problems.