Whitey - 3:05 am on Oct 4, 2011 (gmt 0)
I think consistancy might be a key to an early release starting from the foundations. Completely stripping a site and building it back with quality seems to be a surer way than trying to preserve what is a juggling act. But that's a very hard call to destroy or block almost an entire site that yields enough traffic to survive on minimised returns.
but you at least avoid negative points if you don't send a user back to Google to run the search again
My thoughts are that Google has prejudged pages which are poor quality, and simply sending folks to them is enough for Google to flag the referring page for demotion. I say that, because a user may hit a shopping site's sub page and engage, but Google may not want users engaging with those pages as they add no real value to the user experience - even if they end up purchasing. Google would prefer users going to pages it considers of higher quality as a precusor to engaging further it's own properties in time.
So the way I'm seeing it is, google wants to see a click through funnel that supports a quality user experience from top level right through the navigation heirarchy. I wonder if that could be folder specific - my hunch is that it could be.