walkman - 8:16 pm on Oct 1, 2011 (gmt 0)
Every single winner on that list is some sort of big media conglomerate. And most of the losers are their DIRECT, independently owned competitors.
This is pretty blatant.
ya think an advertising agency would favor the biggest brands :) ? The writing has been on the wall for quite a while and to their credit, they have been honest about it.
Thankfully, Big G's revenue has soared 29% through the first six months of the year. As the leading online advertising platform, it would make sense that Big G's performance helps cover for the weakness of other dot-com giants. However, that growth is padded by Google's healthier growth overseas and favorable currency translations. Just 46% of Google's revenue during the first half of the year was generated in this country, compared to 48% during the first six months of 2010. In other words, the 29% figure is inflated.
Anyway, you may want to check these threads
Why you should outrank a brand? What have you done to deserve it?
and Evidence that "Branda" is possibly not to boost all brands