smithaa02 - 8:04 pm on Sep 29, 2011 (gmt 0)
My main competitor doesn't use 404's for broken pages but 200's for EVERYTHING. So if you enter in site.com/asdfsadfl;jasdf you get a 200 status and a page that says the content can't be found (but of course the headers don't say that).
Could these guys be shooting themselves the foot? I really hope so... For one term (100k a month search searches) they had a subpage with this faux 404 page that ranked 12th which was absolutely ridiculous.