tedster - 7:01 pm on Sep 28, 2011 (gmt 0) [edited by: tedster at 9:21 pm (utc) on Sep 28, 2011]
Are there any tools or further guides you recommend Ted?
Just that you should go lightly - this can be like working with high voltage line. Different markets seem to have different criteria at work, different measures of what is statistically significant, so it's good to experiment gently.
In my biggest problem case, I added three phrases. The first two seemed to have no effect, and then I added a new phrase in on-page anchor text - and things resolved. Looking back, I had been an idiot not to use that particular phrase in the fisrt place.
In another case, one added phrase did the trick. And for some pages that were severely over the top, I also backed off the target phrase repetitions as well as adding in the new phrases.
[edited by: tedster at 9:21 pm (utc) on Sep 28, 2011]