Globetrotter - 5:32 pm on Sep 27, 2011 (gmt 0)
I have a problem with Google ranking a high competitive keyword for the wrong url in the SERPS. Which results in high(er) bouncerates and low(er) time on site and a user experience which could be so much better, for this keyword.
I would like to rank for widgets to my widgets overview url (example.com/widget) which shows all the things you would need to know about widgets and related topics. For people visiting my website by typing in the main url would click the widget keyword in the main menu, and start reading from there.
Unfortunately Google does not want to rank the overview url. But instead is ranking a specific article within this widget section of my website which has a completely different topic but happens to be a related to widgets. (example.com/widget/article.html)
I get many views on this keyword according to WMT, but it is showing the “wrong” page, with a title which is about the subject of the article (about a different subject) instead of the keyword, so it doesn’t get too many clicks. The title of the article is related but not close enough to make sense for this keyword.
Then my visibility drops and a couple days later Google tries it again. This process is repeating for months now.
I’ve removed all unnecessary information / links / etc for the whole section thinking some of this information may possible muddle the indexation process. I tried to noindex the article, Google then shows an even more ridicules result and just picks another article.
This page which is ranking doesn’t have (much) links and the country overview url has got thousands. Internal and (natural) external. I tried to add a couple more to see if this helped but it didn’t.
Removed a lot of internal links but this caused the widget keyword to drop hard (still recovering).
How can I make Google rank the right page for the right keyword?
Is it allowed to redirect all visitors who come from Google (or any other search engine) on this article with this specific keyword to the right page?