Wlauzon - 6:24 pm on Sep 19, 2011 (gmt 0)
Social is a fad. Like all fads it will die, perhaps a lot sooner than we expect
I tend to agree with this. There have been similar surveys showing that something like 90% of all Facebook users have not logged in for weeks etc. In fact, I don't even recall what my own FB login is (and don't much care). There are some niche forums that I participate in, but to me the whole massive social sites are pretty much Bleh.
There will always be social media - but it may not be anything like what it is now.
There has been this huge bandwagon effect, but that seems to be dying out rather quickly.