rlange - 1:09 pm on Sep 19, 2011 (gmt 0)
Social is a fad. Like all fads it will die, perhaps a lot sooner than we expect, and be replaced by something equally "permanent".
Social sites in the style of Friendster, MySpace, Facebook and Google+ will come and go, no doubt, but there is always a demand for "social". Internet message boards and BBS'es where people shared personal information existed long before Facebook.
Sites like Facebook and Google+ are just an evolutionary step of the social media species.