Freedom - 2:05 pm on Sep 18, 2011 (gmt 0)
The hype surrounding Social Media and it's potential Monetization could be overblown, according to this article. I think the author could have went a little more in-depth on some of this, but some interesting tidbits and discussion points come out. Cites some other sources and articles not posted here for further reading.
The difficult thing is that everyone believes the whole world will soon be social--that we will do nothing without our friends instantly knowing (and judging) our latest foray to, say, the bowling alley or the mall restroom.
So, yelps and alerts have now emerged that Page has posted nothing to Google+ for a month. At least, nothing publicly.
He might also have heard the words of Martin Sorrell, the perfectly formed and perfectly informed CEO of ad group WPP, who posited only yesterday that making money from social networks might not have quite the ease of peas that many in polo shirts had imagined.
But equally, even in the last month, the Google CEO might suddenly have begun to consider that there is a place, a space, beyond social--a new, new nirvana where money can be made.
Read more: Is Google's CEO nonplussed by Google+? [news.cnet.com]