Whitey - 2:14 am on Sep 17, 2011 (gmt 0)
but would that mean that google could essentially feasibly start Google.com/loans, and offer their own loans?
They already do offer financial products and take a fee :
Are these loan offers sponsored?
Yes they are. Google is paid when you contact a mortgage lender through Google Advisor. We work directly with the lenders to provide you with details of available offers, and a better experience. By default, we show offers with the lowest APR at the top of your results.
How often do you update rates?
We update the mortgage rates listed in Google Advisor several times a day to make sure that the rates you see are up-to-date.
Credit Cards https://www.google.com/advisor/uscredit#!overview
Are these credit card offers sponsored?
No they are not. Google is not currently paid for showing these offers. We work directly with banks and search the web to find available credit card offers. By default, we show cards with the lowest intro balance transfer APR at the top of your results.
The list goes on, and in other different verticals. Google will earn money from anywhere it can see a dollar, provided it meets it's strategic objectives.
At least they don't have a banking licence - but that may effectively come through "partnerships".