Reno - 4:32 am on Sep 21, 2011 (gmt 0)
A lot of frustrations, I feel, come from this particular assumption
Totally agree, to the point where we practically need to define what aspect of Google Inc we are discussing when making specific points. Criticisms of Google the Search Service may be off-base if the original reference was pointed to Google the Ad Agency. Semantic clarity DOES matter. In my specific little world, only Google the Search Engine is directly impacting my life so that's pretty much my primary concern, and it's my guess, a LOT of others here have that same focus.